International marketing-communication trends in 2017, with a focus on going digital, based on the case study of Deutsche and Magyar Telekom

Innováció és annak menedzsmentje a Deutsche Telekom Gmbh vizsgálatán keresztül
‌: Márhoffer Gabriella Anita

Internationalisation of Digital Born Globals - Case study of FinTech companies
‌: Nagy Ágnes Klaudia

A study on fiscal policies to promote the development of digital economy – A Chinese case study
‌: Cai Jing, et al.
Published: (2024)

The role of sales and marketing in the banking sector focused on Hungary- K&H Bank case study
‌: Csiszár Lilla

Sustainability Management in Hotels, Focusing on Food Waste Management {Case Study on Accor Hotels, Hungary}
‌: Ali Fadi

Emerging markets and strategies to attract them Case study of the Kempinski Hotel Corvinus Budapest focusing on India
‌: Márton Ottilia Szilvia

Comparative Analysis of US and China Digital Public Diplomacy - A Case Study in Vietnam
‌: Nguyen Thi Hong Phuong

The role of digitalization in retail with a focus on customer experience
‌: Hepke Viola

GOING CONCERN
‌: Tótok Balázs

The issues of the frequent workforce changes in the hospitality industry – a case study of Atlantica Bay Hotel based in Cyprus
‌: Elek Dóra

Examination of corporate social responsibility projects in the construction industry, focusing on the Hungarian market. -A case study of Mapei Kft.
‌: Hollósy Luca Henrietta

Case study Mercure Budapest City Center****
‌: Tordai Kitti

The role of digitalization in commerce, specifically focusing on augmented and virtual reality
‌: Schleier Mark

Hungarian health tourism development trends based on the Mosonmagyaróvár micro-region
‌: Beck Dániel

Cross-cultural communication with a focus on Hungary and Lebanon in business
‌: Abou Ltaif Sandra

Changes in consumer behaviour towards hotel products and services, focusing on gender trends
‌: Czifra Eszter

The analysis of the current digital marketing activities of SugarTrends
‌: Kiss Fanni

International migration outlook with a focus on the EMEA countries
‌: Demnati Kaies

Corporate Crisis Communication in the (Post-) Covid-19 era in the United States - A Case Study on Amazon
‌: Huseynzade Shahana

Digital and Online Marketing Communication in the Music Industry
‌: Kricsfalussy Bálint

Case Study Ever-Given's Suez Canal Blockage And The Boarder Implications For The Supply Chains
‌: Nguyen Thi Hue

The Importance of Environmental and Sustainability Education of Tourism Focus Based on The Opinion of Students at Budapest Business School
‌: Remenyik Bulcsú, et al.
Published: (2021)

Kína "go global" politikája
‌: Makra Gábor

The Impact of the Internet-based marketing activities on the intelligence of Mongolain digital users
‌: Bayasgalan Munkhbayar

An Exploratory Investigation of the Transition of Road Tolling in Hungary with Digitalization and Customer Satisfaction in Focus
‌: Morvai Viktor

Gastronomic Tourism (Case study of Iran)
‌: Shid Mousavi Nayereh Sadat

Latest digital trends in hospitality industry and people's approach towards them
‌: Ainara Kosherbayeva

The end of BRICS? An analysis of BRICS economies based on international indices
‌: Ács Annamária Paula

Communication Strategy and Digital Media Effectiveness for Small Businesses
‌: Enkhtuvshin Khongorzul

A Deutsche Telekom Systems Solutions Hungary Kft. vagyoni-, pénzügyi és jövedelmi helyzetének elemzése az éves beszámolók adatai alapján
‌: Bakos Eszter

An exploratory study of intercultural communication of global companies
‌: Nagy Dorina

Health conscious consumer behaviour in Hungary-compared to the international trends
‌: Bátai Zsuzsanna

Going green all the way – an empirical study about inculcating sustainable and responsible behavior in the students of University of Debrecen
‌: Murtaza Shah Ali, et al.
Published: (2021)

Should a company go public?
‌: Sallai Bálint

The differences in audit methodology of SMEs and corporations, with regard to the economic trends and the effect of digitalization
‌: Fekszi Elena Fruzsina

Literacy for the future! - Lessons from foresight case studies Lessons from foresight case studies
‌: Gáspár Tamás
Published: (2023)