Fairtrade in Hungary compared to Sweden and its 3 most effective marketing communication tools among Z Generation

Action Sport Marketing and Its Effect on Generation Y
‌: Szerb Mátyás

Health marketing, the relationship between healthy lifestyle and marketing among generation Z
‌: Talits Petra

The effects of Internet Advertising on Generation Z
‌: Házi Loretta

The Impact of Positive and Negative Emotional Responses to Advertisements on Materialism Among Vietnamese Generation Z
‌: Pham Hoang Thanh Xuan

Sexuality in marketing communication and its effect on cunsumers
‌: Dao Ha Marianna Thai

The effectiveness of the U.S. trade policy and its justifiable trade policy tools
‌: Maár Kitti

Nyomokban Fairtrade-et tartalmazhat A magyar fogyasztók etikus csokoládé-szokásainak vizsgálata
‌: Horváth Dominika Antónia

Travel behaviour of students at BBS - the most experienced and informed group of travellers from Generation Y and Z
‌: Zsupanek Bence

a tool of the south korean effective branding - a comparative study with brazil, hungary, and türkiye
‌: Monteiro Guerra Silva Isabella

The Influence of Employer Branding on Generation Y and Z and Its Importance in Hungary
‌: Óvári Viktor Olivér

Vinamilk’s communication on social media and its effect on brand perception
‌: Dinh Thi Tuoi

The Social and Economic Impact of the COVID-19 Pandemic in Sweden
‌: Listván Richárd Róbert

Evolution of the eSport industry and its impact on the Hungarian Y&Z generation
‌: Vass Patrik Marcell

Packaging as marketing communication tool in the confectionery industry
‌: Csúth Zsófia
Megjelent: (2014)

Product Packaging as a Brand Communication Tool
‌: Kim Valeriia

The evolution and roles of websites and UX tools in relation to marketing and sales generation
‌: Magyar Zsófia Anna

The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’
‌: Kazsuk Tamás

The changing methods and tools of traditional hotel brands for building brand loyalty among Millennial customers
‌: Tóth Kata Krisztina

Analysing the implementation and communication of sustainability practices in Budapest hotels and the attitude of generation Z towards them
‌: Antal Stefánia Barbara

Analysis of the Magenta clothing company’s marketing communication tools
‌: Bogádi Ágnes

The importance of eco consciousness and its expression in the consumer behavior of generation X, Y and Z in fashion
‌: Királyfalvi Dóra

Integrated Marketing Communications for different generations with reference to tourism
‌: Várady Mária Magdolna

Traveling habits of generation Z
‌: Fóti Kristóf Gábor

Analysis of the communication tools of a Hungarian gamer and IT, the PlayIT Show
‌: Vukovics Lilian

Analysis of the Most Effective Methods of Advertising to Increase Clientele at International Hotels
‌: Wyss-Lockner Darian

The modern technology's effect on the knowledge transfer between generations
‌: Turkevei-Nagy Fanni Dorottya

The Impact of TikTok on Business to Consumer Communication and its Long-Term Effects on Online Video Consumption
‌: Baranyi Kristóf

The social impact of virtual identities on generation Z
‌: Gigor Áron

Bridging the gap between generation Z and their employer
‌: Kósi Vivien Enikő

The Demographic Situation of the Russian Federation and its Effect on its Economy
‌: Zsikla Dániel

Communication errors and pitfalls in social media - The four most common marketing mistakes brands make online
‌: Zwickl Dániel

Experience instead of Advertising - The development of the experiential marketing and its impact on the different generations
‌: Nagy Olívia

Examination of healthy nutrition and its effect
‌: Pekarska Alexandra

The Mediterranean Diet and its Effects on Tourism
‌: Eszter Hanna

Generation Y and Z as a new guest segment
‌: Jakab Viktória Eszter

Targeting and activating the Y and Z generation through Gaming
‌: Tischler Marcell