Marketing to the Brain-Customer Awareness and Ethical Concerns of Neuro- and Sensory Marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | Neuromarketing Sensory marketing Consumer behavior |
| Online Access: | http://dolgozattar.uni-bge.hu/15024 |
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