The influence of advertisement on women’s self-esteem and role in Europe - How does the marketing communication of adidas impact targeted women's self-esteem?

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Bibliographic Details
Main Author: Bognár Korinna
Other Authors: Hübner PhD Andrea
Format: Thesis
Kulcsszavak:self-esteem
body image
Adidas
adolescent
female portray
Online Access:http://dolgozattar.uni-bge.hu/15093

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