Hungary's country brand focusing on how it is perceived by different segments of travellers

Climate change education in different countries
‌: Romanova Nataliia
Published: (2021)

Climate change education on different countries
‌: Romanova Natalia
Published: (2021)

How to Develop the Economy of Austria? An Analysis and Comparison of Austria and the Most Developed Countries based on Different Development Indicators
‌: Nagy Kincső Lilla

International migration outlook with a focus on the EMEA countries
‌: Demnati Kaies

Cultural differences in brand image perception Luxury brands in Hungary,France and the United States
‌: Kraszkó Döníz

The representation of the travel fare websites and metasearch engines by focusing on Agoda.com
‌: Bódis Katalin Melinda

Target group selection by psychographic segmentation ‘Who are Donny Craves’ online target consumers in the Netherlands in the cookie segment?’
‌: Lampé Lilla

Cultural Differences in the Tourism business, with a special focus on the Tour Operation field
‌: Béla Márton Kristóf

The role of emotions in financial decisions making. Differences between people in developed and developing countries, such as Hungary and Kyrgyzstan.
‌: Tilenbaeva Elvira

How big data effects the travel industry
‌: Le Dieu Linh

Demand Chain Efficiency at UPC Hungary Ltd. - The Integration of SOHO Segment Sales and Marketing
‌: Jakimov Nikolett

How could a Western European country marketing communication strategy be implemented for an Eastern European country like Hungary, for example, in the case of Heineken Hungary PLC?
‌: Eszéki Lili Lilla

Generation Y and Z as a new guest segment
‌: Jakab Viktória Eszter

Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies
‌: Óvári Ádám

Differences in employer branding concerning generations X and Y
‌: Piller Balázs

How does gluten intolerance affect the way celiacs travel?
‌: White Francesca Anika

Consumers’ rights in Hungary in the field of the relationship of travellers and travel agencies
‌: Ősze Orsolya

INCOME-AND LABOUR COST DIFFERENCES BETWEEN AUSTRIA, HUNGARY AND SLOVAKIA Examining the huge gap among smaller Western and Eastern European countries
‌: Abaházy Anna

Business Cooperation between Vista Travel Center and BCD Travel Hungary
‌: Salamon Sára

Analysis of How Private Brand Discounters Became Popular in Hungary and Recommending a New Area of Retail to Cover
‌: Cseh Márton Péter

The Difference Between the Cocktail Trends in Slovakia and Hungary
‌: Kosárová Dominika

Chinese Investments in Hungary and in the CEE countries
‌: Sebestyén Mátyás

The special segments of Niche Tourism – A new phenomenon, called Party Tourism
‌: Bővíz Fanni

Impact of organizational culture on organizational commitment in the luxury hotel segment A case study at Four Seasons Hotel
‌: Kabyl Yernar

25-Year Odyssey in the World of Country Branding Overcoming Challenges and Celebrating Triumphs – 10 Lessons Based on Theory and Practice
‌: Papp-Váry Árpád
Published: (2024)

Understanding the important travel motivation factors of the tourists from developing Central Asian countries to visit Europe
‌: Chekembayeva Gaukhar

Investigation of Vietnamese Gen Z's Attitude and Behavior toward Natural Environment Protection when Traveling in the Country
‌: Nguyen Thi My Hanh

How do business enterprises in developing countries comprehend sustainability? Evidence from Mongolia
‌: Szegedi Krisztina, et al.
Published: (2024)

How to improve the brand perception of AIESEC in BGE KVIK?
‌: Takács Eszter

Effects of Covid-19 on tourism as an industry and as a leisure activity in Hungary. “To travel or not to travel?”
‌: Katona Léna

Cross-cultural communication with a focus on Hungary and Lebanon in business
‌: Abou Ltaif Sandra

The expectations and experiences of international tourists in Vietnam’s luxury hotel segment an exploratory investigation of service quality and guest satisfaction from the guest’s perspective
‌: Nguyen Tien Phong

Analysis of the MENA region countries and their approach to alternatives to non-renewable energy sources based on the different economic and social backgrounds
‌: Blagojevic Tijana

An exploratory analysis of the relationship between perceived tourism impacts and the residents' attitude towards tourists in the most frequented districts of Budapest
‌: Bolla Nóra

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

Repositioning of Sió brand – how can a domestic brand be successful against international competitors
‌: Varga Petra