The Mexican tourist program “Magic Towns” as a tool in the tourist development of Hungary
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| Format: | Thesis |
| Kulcsszavak: | Tourism product Regional development Tourism in Hungary Best practice |
| Online Access: | http://dolgozattar.uni-bge.hu/15924 |
| Abstract: | The aim of this study is to contribute with a new tourism product that seeks to deepen the regional development and offer alternatives for the Hungarian tourist development, through the proven successes of the Mexican program promoted by the government and the Mexican society called "Magic Towns", which, since its creation in 2001, has aimed at the development of the various regions of Mexico through the promotion of local tourism, which is reflected in the diversification and improvement of the tourist offer. |
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