How to obtain more freight requests as a freight forwarder introducing a new courier service? Focusing on the implementation of direct marketing in order to achieve customer attraction.

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Bibliographic Details
Main Author:	Nyitrai Kata
Other Authors:	Habil Vasary Viktória Nazliben Korhan
Format:	Thesis
Kulcsszavak:	Szállítmányozás Szolgáltatásmarketing Direkt marketing International Logistics Express
Online Access:	http://dolgozattar.uni-bge.hu/1697

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