How to obtain more freight requests as a freight forwarder introducing a new courier service? Focusing on the implementation of direct marketing in order to achieve customer attraction.
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| Format: | Thesis |
| Kulcsszavak: | Szállítmányozás Szolgáltatásmarketing Direkt marketing International Logistics Express |
| Online Access: | http://dolgozattar.uni-bge.hu/1697 |
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