Did the caller not book at first?
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| Format: | Thesis |
| Kulcsszavak: | Room Reservations Revenue generation |
| Online Access: | http://dolgozattar.uni-bge.hu/18072 |
| Abstract: | When a call inquiry does not result in booking, there is a missed opportunity, which could be captured by follow-up, and with investing in the employees and technology, hotels would capture significant incremental transient revenue. This research aims to prove the above hypothesis, through the example of The Broadmoor Forbes 5-Star and AAA 5-Diamond resort and a series of in-depth interviews which are conducted with Hungarian 5-Star Hotels. |
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