The effects of advertising on Generation Z

The effects of advertisement activities on children
‌: Geiger Mónika Andrea

Psychological effects of advertising on schoolchildren and teenagers
‌: Radnai Viktória

Experience instead of Advertising - The development of the experiential marketing and its impact on the different generations
‌: Nagy Olívia

NEUROMARKETING - The influencing power of visual effects in advertisements
‌: Nagy Eszter Lili

Traveling habits of generation Z
‌: Fóti Kristóf Gábor

The state and effectiveness of targeted indoor poster advertisements in 2020
‌: Darvai Péter

Action Sport Marketing and Its Effect on Generation Y
‌: Szerb Mátyás

The modern technology's effect on the knowledge transfer between generations
‌: Turkevei-Nagy Fanni Dorottya

The effects of television advertising on children aged between 3-7
‌: Esztergályos Kata

Fairtrade in Hungary compared to Sweden and its 3 most effective marketing communication tools among Z Generation
‌: Bárány Viktória

The social impact of virtual identities on generation Z
‌: Gigor Áron

Bridging the gap between generation Z and their employer
‌: Kósi Vivien Enikő

Analysis of the Most Effective Methods of Advertising to Increase Clientele at International Hotels
‌: Wyss-Lockner Darian

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

Generation Y and Z as a new guest segment
‌: Jakab Viktória Eszter

Targeting and activating the Y and Z generation through Gaming
‌: Tischler Marcell

Advertising to Children
‌: Kandelaki Nodar

Humor in Advertising
‌: Hasanova Eltaj

Advertising in Japan
‌: Lévai Ádám

The Disney Princess Effect - Pyschological Impacts on Self-Perception in a Generational Comparison
‌: Tóth Enikő Angéla

The Recruitment of Generation Y and Z through the Lenses of Profession.hu
‌: Mányi Petra

Research on the visitation habits and expectations of Generation-Z in the Hungarian catering market
‌: Számel Zsuzsanna

The Influence of Employer Branding on Generation Y and Z and Its Importance in Hungary
‌: Óvári Viktor Olivér

Generation Green Exploring the Factors Driving Gen Z's Sustainable Fashion Choices
‌: Tibay Csenge

Health marketing, the relationship between healthy lifestyle and marketing among generation Z
‌: Talits Petra

Evolution of the eSport industry and its impact on the Hungarian Y&Z generation
‌: Vass Patrik Marcell

Film Tourism Planning based on Chinese Generation Z Tourists’ Preference for Budapest
‌: Shi Junfeng

Advertising of Electric Cars in Hungary
‌: Cselovszki Dávid

Efficiency of online advertising tools
‌: Nábelek Máté

The Impact of Gender Inequality in Advertisements
‌: Komáromy Luca

La consommation du smartphone de la génération Y et Z
‌: Forró Luca Virginia

Generational attitude Hungarian Millennials in the sharing economy
‌: Kovács Tamara

Recombination of product properties for increased demand for sustainable packaging under Generation Z consumers
‌: Paulovics Ágnes
Megjelent: (2021)

Behavioral Economics Analysis on the Information Overload Effecting Hungarians Studying Generation Z, Generation Y, Generation X, and Baby Boomers
‌: Martinka Gréta

The impact of advertising on the purchasing habits of families.
‌: Sipos Farkas

Advertising – Vital Part of the Business Implementation
‌: Deisadze Marika