The influence of social media on the travel decision making process
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | social media user generated content travel review word of mouth information source |
| Online Access: | http://dolgozattar.uni-bge.hu/2007 |
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| LEADER | 00000nta a2200000 i 4500 | ||
|---|---|---|---|
| 001 | dolg2007 | ||
| 005 | 20150714104046.0 | ||
| 008 | 150501suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Dudás Ádám | |
| 245 | 1 | 4 | |a The influence of social media on the travel decision making process |c Dudás Ádám |h [elektronikus dokumentum] |
| 246 | 1 | 1 | |a The influence of social media on the travel decision making process |
| 520 | 3 | |a In recent years social media and with it, user–generated content (UGC) has become one of the most influential factors in the decision making process among potential travellers worldwide. These contributions include travel site reviews, travel related blogs, social networking, social media and many more contents just a click away. The uniqueness of this ‘word of mouth’ communication is that travellers can get a more personal picture of their future destinations. With the growing competition in the industry, tourism services should see the marketing opportunity in this, but not all of them provide the proper environment for it. Another problem is the trustworthiness of the content created by users. Due to the anonymity of the submitters; travellers cannot be sure of the validity of what they are seeing. | |
| 695 | |a social media | ||
| 695 | |a user generated content | ||
| 695 | |a travel review | ||
| 695 | |a word of mouth | ||
| 695 | |a information source | ||
| 700 | 1 | |a Kovács dr. Miklós |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/2007/1/SZAKDOLG.pdf |z Dokumentum-elérés |