Evolution of the eSport industry and its impact on the Hungarian Y&Z generation

The Internationalisation of a Hungarian SME and the Evolution of its Competitive Environment
‌: Szabó Réka

The importance of eco consciousness and its expression in the consumer behavior of generation X, Y and Z in fashion
‌: Királyfalvi Dóra

The social impact of virtual identities on generation Z
‌: Gigor Áron

Marketing analysis of Esports in the Creative and Cultural Industries
‌: Székely Levente

Branding in Esports, and the importance of creativity and entertainment in the industry
‌: Köves Balázs István

Generation Y and Z as a new guest segment
‌: Jakab Viktória Eszter

Az ázsiai válság és az eSport kialakulásának kapcsolata a Dél-Koreai Köztársaságban
‌: Szijj Soma

The Impact of Generative Artificial Intelligence on Jobs in the Event Management Industry
‌: Zala Virág

EU projects and its impact on Hungarian businesses
‌: Kasztner Péter

The effect of online communication on the consumer behaviour of generation Y and Z
‌: László Balázs

The Recruitment of Generation Y and Z through the Lenses of Profession.hu
‌: Mányi Petra

Experience instead of Advertising - The development of the experiential marketing and its impact on the different generations
‌: Nagy Olívia

The evolution of white-collar crime and its prevention
‌: Erdélyi Vajk István

The evolution and roles of websites and UX tools in relation to marketing and sales generation
‌: Magyar Zsófia Anna

Research on the visitation habits and expectations of Generation-Z in the Hungarian catering market
‌: Számel Zsuzsanna

The evolution and challenges of the event industry in Tata
‌: Gulyás Zsófi Matild

Az eSport és annak szerepe a gazdaságban és a turizmusban az elhúzódó pandémia esetén
‌: Kajati László

La consommation du smartphone de la génération Y et Z
‌: Forró Luca Virginia

The evolution of currencies
‌: Radics Patrik

The financial crisis and its impacts on the global and Hungarian economic policies
‌: Hegedűs Ferenc

Analysis of Emotional Intelligence and its Development Opportunities in the Hungarian Hotel Industry
‌: Varga Vivien Lilla

An analysis of the development of the Hungarian wine tourism industry and its future potential.
‌: Kormanik Olivér Edgár

The Financial Crisis of 2008 and its Impact on the Air Freight Industry
‌: Kovács Hanna

E-Commerce Evolution Navigating Market Dynamics through Strategic Marketing
‌: Pang Xinyu

Motivation of tourists in esport
‌: Szabó Bence

The effects of advertising on Generation Z
‌: Miklós Csaba

Traveling habits of generation Z
‌: Fóti Kristóf Gábor

The Hungarian Pharmaceutical Industry in an International Comparison, and the Possible Impacts of Industry 4.0
‌: Blaskó Ildikó

The Impact of Positive and Negative Emotional Responses to Advertisements on Materialism Among Vietnamese Generation Z
‌: Pham Hoang Thanh Xuan

The Evolution of the Hungarian Translation and Interpretation Market and the Influence of Technological Advancements
‌: Bognár András

Evolution of e-documentary payments (from e-UCP to BPO)
‌: Féderer Csaba

Employer branding to reach generation Y hype or the future of HR?
‌: Kovács Fruzsina
Published: (2013)

The effects of Internet Advertising on Generation Z
‌: Házi Loretta

Digital Marketing of Marvel Studios and its Impact on Gen Z
‌: Paspalev Georgi Jassenov

Fairtrade in Hungary compared to Sweden and its 3 most effective marketing communication tools among Z Generation
‌: Bárány Viktória

The impact of social media on consumer purchase intentions in the Hungarian coffee industry
‌: Bitca Luminita