Chinese consumer behavior toward luxury brands purchasing.

Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies
‌: Óvári Ádám

Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
‌: Jargalsaikhan Dulguun

Social Media and Consumer Behavior
‌: Varga Csenge

The Behavior of Moroccan Cyber Consumer
‌: Ezziani Moulay Smail

Factors that Influence the Purchasing Behavior of Cosmetics Products in Yemen
‌: Taher Buthina Abdulghani

Influence of Environmental Social Media Advertising on Consumer Purchasing Behaior toward Sustainable Food and Beverage Products A Comparative Analysis Between Generation X, Generation Y and Generation Z in Cambodia
‌: Seng Phaninh

Consumer Behavior in the Beauty Market A Behavioral Economic Perspective on Emotional Influences
‌: Bencsik Laura Anna

Healthy eating and consumer food purchasing habits
‌: Nagy Dániel

The Impact of Corporate Social Responsibility (CSR) on Purchasing Behavior in Hungary
‌: Csendes Krisztián Balázs

Green influencers and their impact on consumer behavior
‌: Stark Dániel Gergő

Conscious Consumer Behavior in the World of Cryptocurrency
‌: Szakács Dominik

Companies as changemakers for sustainable consumer behaviors
‌: Ezdini Idrak

The Influence of Social Media on Consumer Behavior
‌: ElHamory Fares Anouar Midhat

Branding Excellence in Luxury Tourism Insights from Global Destinations
‌: Boskovic Gojko

Sensory marketing influences women's perceptions and purchasing behavior in the perfume industry
‌: Bayanjargal Purevjargal

Factors of affecting bubble tea purchasing behavior among the youth in China
‌: Yu Jingfeng

Examining online food ordering consumer behavior
‌: Juhász Rebeka

The consumer behavior in retail sector in Kazakhstan and Hungary
‌: Katay Bexultan

The impact of social media on consumer behavior in tourism
‌: Bodor Csenge

The Impact of Artificial Intelligence on Online Consumer Behavior
‌: Radouche Feriel

Consumer and buyer behavior in the electronics sector Analyzing the impact of marketing strategies and in-store brand promotion with a case insight on Remington
‌: Ujhelyi Petra

Status Symbol and Luxury Quality An Analysis of Consumer Behavior Through Boss Underwear T-Shirt
‌: Szalay Ákos

Research on the Impact of Huawei Advertising on Chinese Female Consumers
‌: Deng Jingfang

Crisis Communication In Luxury Fashion Brands A Comparison Of Gucci And Balenciaga's Strategies
‌: Tajnay Flóra

Understanding generational differences in digital consumer behavior the role of generalizations
‌: Darab Szonja

The Crisis Communication and the Reputation of Widely Acknowledged Luxury Brands
‌: Lakatos Lolita

Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Online consumer behavior in the USA and the example of Amazon.com
‌: Kapás Péter Gergő

Analysis of consumer behavior in the natural cosmetics market in Hungary
‌: Csecsődi Vanessza Petra

An exploratory research on Hungarian consumers’ perception and attitude towards skincare influencers
‌: Baksay Katalin Eszter

Sustainable consumer behavioral change in lot A value-action gap approach
‌: Halal Marian
Published: (2021)

The Role of Formula 1 in Shaping Consumer Behaviors Insights Into Fan Spending Habits
‌: Nagy Viktória

The impact of social media on consumer purchase intentions in the Hungarian coffee industry
‌: Bitca Luminita

Analysis of consumers' purchase decisions by live broadcasting in the internet celebrity economy
‌: Zhao Shiqi

The Determinants of purchase decisions of consumers of Nestle Ghana Limited products, 2019
‌: Ewusi-Ansah Paulina