Analysis of Nivea’s marketing strategy - A research on customer preferences to obtain a comprehensive view on buyers’ behaviour
Saved in:
Main Author: | Preisz Zsófia |
---|---|
Other Authors: | Papp Judit |
Format: | Thesis |
Kulcsszavak: | Marketing Consumer behaviour Brand strategy |
Online Access: | http://dolgozattar.uni-bge.hu/23716 |
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