Tourist Satisfaction of Visit on Cultural Heritage Destination Case Study Budapest
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| Format: | Thesis |
| Kulcsszavak: | Tourist Satisfaction World Heritage Sites Holiday satisfaction Expectations Experiences |
| Online Access: | http://dolgozattar.uni-bge.hu/24327 |
| Abstract: | The main aim of this research is to know the level of satisfaction of tourist that visited cultural heritage sites in Budapest. This research tries to identify the satisfaction of tourists towards interaction quality, physical environment quality, access quality, outcome quality, perceived value, and heritage image. This research is descriptive research that applied a quantitative approach. The primary data for this research is from 131 respondents' responses that collected through online surveys, in the period of 24 October 2019 to 17 November 2019. The respondent for this research is international tourists who visited Budapest in the last 12 months that selected through convenience sampling. The holiday satisfaction (HOLSAT) model is used as an analysis tool to measure tourist satisfaction level in the heritage sites. HOLSAT model analyse tourist satisfaction to an attribute through the mean comparison of tourist expectation and experience. In total, there 24 attributes that analysed in this research, which consist of 19 positive attributes and 5 negative attributes. From the holiday satisfaction analysis, 11 attributes show tourist satisfaction, those are staff knowledge, language competence, preservation, sign & information, easiness to reach, public transportation, safety & security, historical city landscape, cultural appreciation, value for money, and enjoyment. Additionally, three attributes show tourist dissatisfaction, those are technology, traffic, and crowdedness. Moreover, 10 attributes have a less significant difference between expectation and experience, those are service, staff interaction, exhibition display, facilities, cleanliness, site accessibility, unpleasant behaviour of other visitors, time & effort, learning experience, and cultural activities. |
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