Loyalty is Awesome - Creating the Ultimate Loyalty Program for Luxury Hotel Chains
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Loyalty Luxury Recognition Rewards Best practice |
| Online Access: | http://dolgozattar.uni-bge.hu/2482 |
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| LEADER | 00000nta a2200000 i 4500 | ||
|---|---|---|---|
| 001 | dolg2482 | ||
| 005 | 20151215122314.0 | ||
| 008 | 150512suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Nagy András Viktor | |
| 245 | 1 | 0 | |a Loyalty is Awesome - Creating the Ultimate Loyalty Program for Luxury Hotel Chains |c Nagy András Viktor |h [elektronikus dokumentum] |
| 246 | 1 | 1 | |a Loyalty is Awesome - Creating the Ultimate Loyalty Program for Luxury Hotel Chains |
| 520 | 3 | |a In the multibillion dollar luxury hotel industry it is essential to gain and retain loyal customers. One of the tools to achieve these results is a well functioning and effective loyalty program, which makes the guest feel appreciated and valued. In this dissertation the current loyalty programs of the hotel and other industries are discussed and as a conclusion, a sample program is developed based on the loyalty initiative of an actual hotel chain and on the opinion of industry professionals and frequent travelers. | |
| 695 | |a Loyalty | ||
| 695 | |a Luxury | ||
| 695 | |a Recognition | ||
| 695 | |a Rewards | ||
| 695 | |a Best practice | ||
| 700 | 1 | |a Karakasné Morvay Klára |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/2482/8/Loyalty%20is%20awesome%20-%20The%20Thesis%20final-2%20%281%29.pdf |z Dokumentum-elérés |