Brand loyalty in case of restaurants is a result of emotion driven decision making
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | branding competition decision making marketing products |
| Online Access: | http://dolgozattar.uni-bge.hu/25897 |
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| 001 | dolg25897 | ||
| 005 | 20200922112514.0 | ||
| 008 | 200702suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Vincze Kinga Éva | |
| 245 | 1 | 0 | |a Brand loyalty in case of restaurants is a result of emotion driven decision making |c Vincze Kinga Éva |h [elektronikus dokumentum] |
| 520 | 3 | |a In my dissertation I am going to tackle brand loyalty in relation with hospitality business, more specifically restaurants in Hungary. I hypothesize that what makes the biggest impression on the customers of a restaurant is the restaurant’s atmosphere, and that is what contributes to them becoming loyal to the brand. I am examining this hypothesis among Hungarian customers, and in order to underpin the hypothesis I will investigate the subjects described in the following paragraph. I examined my hypothesize in all respects. These factors facilitate the establishment of an emotional and personal bond that is the basis of brand loyalty. And as I have found in the literature review, having loyal customers contribute to gaining new ones as a result of word of mouth marketing. Hence I can say that our hypothesis proved to be true: the atmosphere of a place contributes to the formation of brand loyalty what generates new customers who have the potential of becoming regulars. | |
| 695 | |a branding | ||
| 695 | |a competition | ||
| 695 | |a decision making | ||
| 695 | |a marketing | ||
| 695 | |a products | ||
| 700 | 1 | |a Debreceni János |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/25897/1/Vincze%20Kinga%20szakdolgozat%20k%C3%A9sz.pdf |z Dokumentum-elérés |