Efficiency of online advertising tools
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| Format: | Thesis |
| Kulcsszavak: | Social media advertisement efficiency online advertising tools of advertising |
| Online Access: | http://dolgozattar.uni-bge.hu/26346 |
| Abstract: | The dissertation examines online advertising tools and trends and their efficiency. The secondary research details the platforms and methods of online advertising while exploring the ad avoidance of customers and the developed methods countering them. The primary research focuses on the viewers and customers' point of view, exploring their opinions on online advertising. |
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