Efficiency of online advertising tools

Elmentve itt :
Bibliográfiai részletek
Szerző: Nábelek Máté
További közreműködők: Papp Vanda
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:Social media
advertisement
efficiency
online advertising
tools of advertising
Online Access:http://dolgozattar.uni-bge.hu/26346
Leíró adatok
Kivonat:The dissertation examines online advertising tools and trends and their efficiency. The secondary research details the platforms and methods of online advertising while exploring the ad avoidance of customers and the developed methods countering them. The primary research focuses on the viewers and customers' point of view, exploring their opinions on online advertising.