The impact of sustainability and environmental mindfulness on consumer attitude in the beauty industry
Elmentve itt :
| Szerző: | |
|---|---|
| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | beauty industry branding business marketing consumers' attitude sustainability |
| Online Access: | http://dolgozattar.uni-bge.hu/28178 |
| Kivonat: | In my thesis I was targeting to demonstrate a global issue: the presence of sustainability in the beauty indsutry. The appearance of eco-friendly and sustainable natur cosmetics caused several changes on the market. These transformations on the buying decision and the consumers' attude will be demondtrated as well, furthermore the importance of a brand in these situation is also highlighted. |
|---|