The impact of sustainability and environmental mindfulness on consumer attitude in the beauty industry
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| Format: | Thesis |
| Kulcsszavak: | beauty industry branding business marketing consumers' attitude sustainability |
| Online Access: | http://dolgozattar.uni-bge.hu/28178 |
| Abstract: | In my thesis I was targeting to demonstrate a global issue: the presence of sustainability in the beauty indsutry. The appearance of eco-friendly and sustainable natur cosmetics caused several changes on the market. These transformations on the buying decision and the consumers' attude will be demondtrated as well, furthermore the importance of a brand in these situation is also highlighted. |
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