The impact of sustainability and environmental mindfulness on consumer attitude in the beauty industry
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | beauty industry branding business marketing consumers' attitude sustainability |
| Online Access: | http://dolgozattar.uni-bge.hu/28178 |
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| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg28178 | ||
| 005 | 20210208125542.0 | ||
| 008 | 210208suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Márton Rebeka Sára | |
| 245 | 1 | 4 | |a The impact of sustainability and environmental mindfulness on consumer attitude in the beauty industry |c Márton Rebeka Sára |h [elektronikus dokumentum] |
| 520 | 3 | |a In my thesis I was targeting to demonstrate a global issue: the presence of sustainability in the beauty indsutry. The appearance of eco-friendly and sustainable natur cosmetics caused several changes on the market. These transformations on the buying decision and the consumers' attude will be demondtrated as well, furthermore the importance of a brand in these situation is also highlighted. | |
| 695 | |a beauty industry | ||
| 695 | |a branding | ||
| 695 | |a business marketing | ||
| 695 | |a consumers' attitude | ||
| 695 | |a sustainability | ||
| 700 | 1 | |a Papp Judit |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/28178/1/ZTJS70_M%C3%A1rton_Rebeka_S%C3%A1ra.pdf |z Dokumentum-elérés |