The role of sustainability in the marketing strategy of outdoor clothing brands

Analysis of the Magenta clothing company’s marketing communication tools
‌: Bogádi Ágnes

Shopping for Clothes Online in Hungary
‌: Göbölös Bálint Péter

The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’
‌: Kazsuk Tamás

An exploratory study of the role of the influencers in Prepy’s marketing strategy
‌: Kósa Réka

The Hungarian consumption society regarding clothing the willingness of Hungarians to choose sustainability over fast fashion in 2020
‌: Varga Márta

A közterületi reklámeszközök bemutatása a világvezető outdoor médiavállalatának szemszögéből
‌: Puskás Krisztina

Market opportunities to expand online commerce and communication in the vintage clothing sector
‌: Szabad Zsuzsanna Luca

Social Media's role in the marketing strategy of fitness supplement companies
‌: Tarcsai Martin

Franchise's role in retail growing strategies
‌: Szabó Márton

The role of franchise in retail growth strategy
‌: Shi Junfeng

Sustainable tourism strategy in Morocco Impacts and Opportunities
‌: Azzam Nadya

Fogyasztói magatartás a magyar outdoor piacon egy magyar vállalkozás szemszögén keresztül
‌: Varga Mónika

Potential re-branding strategies for the Unicum bitter in the Hungarian market
‌: Kajdon Dorottya

The role of blogging; Communication Strategy of minner.hu
‌: Farkas Lukrécia

Role of online marketing in popularization of sustainability, case sutdy on Ligeti Shop
‌: Besenyei Boglárka

The marketing strategy in the case of the brand Pesti Pipi and overviewing of the franchise system
‌: Csörgő Dominik

The role of domestic tourism to create sustainability in Hungary
‌: Sápi Virág

Conscious consumption in clothing - How to increase the awareness of conscious consumption
‌: Yeboah Elizabeth, et al.
Megjelent: (2022)

Effect of Sustainability on Brand Equity - A Comprehensive Overview of the Fashion Market
‌: Misik Rita

The role and challenges of governments in promoting sustainable development
‌: Kuci Arfa, et al.
Megjelent: (2024)

The combination of an innovative recruitment and employer branding strategy
‌: Győri Nikolett

The Impact of Customer-Centric Digital Marketing Strategies On Brand Loyalty In Football Clubs
‌: Nguyen Quoc Anh

The role of city branding in tourism development in Kecskemét
‌: Irházi Emese

Sustainability Strategies for global enterprises in the V4 region
‌: Cziráki Koppány Márk

The Role of News Media in the Environmental Sustainability of ASEAN Countries
‌: Manalo Lou Lauren Tan

The role of Hungarian banks in sustainable development and the promotion of a sustainable mentality to their partners and customers.
‌: Tamás Áron

Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies
‌: Óvári Ádám

The Impact of Digitalization on Sustainable Branding in the Tourism destination
‌: Mbarek Alhaddar, et al.
Megjelent: (2024)

Development and management strategies of sustainable attractions and tourism in the Republic of Korea
‌: Shin Soobin

The reasons leading to strategy switch of mobile phone brands Case of Nokia
‌: Bayramov Ramil

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

The Application of Psychological Strategies in Brand Communication on TikTok in Hungary
‌: Óvári Flóra Veronika

Online Communication Strategies of FMCG Companies for Sustainability A Case Study Of Unilever, Procter & Gamble, Coca Cola, And Diageo
‌: Nguyen Thi Quynh Nhu

Understand the role of social media on consumers to choose sustainable tourism products
‌: Szikhardt Eszter

The role and financial sustainability of nonprofit organizations in our profit-orinted world
‌: Takács Boglárka

Discussing the fashion rental service and the attitude of the Hungarian population towards clothing rental models
‌: Lengyel Lilla
Megjelent: (2022)