The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’

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Bibliographic Details
Main Author:	Kazsuk Tamás
Other Authors:	Papp Judit
Format:	Thesis
Kulcsszavak:	branding business marketing Consumer behavior Generation Z Millennials privacy concerns sustainability
Online Access:	http://dolgozattar.uni-bge.hu/28218

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