The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’

Product Placement and Brand Building in Video Games
‌: Rigó Ferenc

Possible demand among Hungarian citizens to equalize their monthly utility bills with the help of their smartphones
‌: Gaál Vivien

La consommation du smartphone de la génération Y et Z
‌: Forró Luca Virginia

Employer branding to reach generation Y hype or the future of HR?
‌: Kovács Fruzsina
Megjelent: (2013)

An explanatory study of online consumer behaviour in Hungary in cases of purchases of smartphones
‌: Hoang Tamás

Experiential marketing in building a brand - The future of event organization
‌: Laki Melinda

How self-employed and micro enterprises build their personal brand
‌: Sczigel Dóra Cintia

Athletes brand- and income-building during and after sport career
‌: Vadnai Benjamin

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The effect of corporate branding on consumer behavior
‌: Lukács Réka

The examination of consumer behaviour in Nike brand
‌: Horváth Roland

Brand Building in aviation industry examine loyalty programs, the impact of Emirates Skywards program on brand perception and loyalty
‌: Tamás Ditta

The operation, brand building and marketing tools of plastic-free groceries in Hungary
‌: Rudolf Rebeka Mónika

The Impact of Micro-Influencer Marketing on the Consumer Behavior of Millennials on Sunscreen Products in Thailand
‌: Sephasert Saysavath

Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies
‌: Óvári Ádám

GOING CONCERN
‌: Tótok Balázs

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

The secret of building a successful personal brand in the social media without advertisement
‌: Soós Evelin

The Influence of Employer Branding on Generation Y and Z and Its Importance in Hungary
‌: Óvári Viktor Olivér

Chinese consumer behavior toward luxury brands purchasing.
‌: Sayaseng Sandy

The reasons leading to strategy switch of mobile phone brands Case of Nokia
‌: Bayramov Ramil

The role of social media in brand building in gastronomy – the case of Home of Franziska brunch restaurant
‌: Molnár Léda

Generational attitude Hungarian Millennials in the sharing economy
‌: Kovács Tamara

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

Health marketing, the relationship between healthy lifestyle and marketing among generation Z
‌: Talits Petra

Eurovision Song Contest - An International Event as Nation Branding and as a Demand Generator
‌: Ürögi Réka

A startupok sikerének titka a digitális marketing és a brand building nézőpontjából
‌: Borbély Tamás Attila

The Impact of Positive and Negative Emotional Responses to Advertisements on Materialism Among Vietnamese Generation Z
‌: Pham Hoang Thanh Xuan

The Introduction of Brand Building of Small Businesses in the Hospitality Industry The Example of Local Hospitality Businesses in Košice, Slovakia
‌: Reiter Géza

The examination of breakfast trends and guest perceptions among Hungarian and foreign consumers
‌: Ravadits Nóra

Understanding generational differences in digital consumer behavior the role of generalizations
‌: Darab Szonja

Industrie 4.0 - Smart Devices in der Produktion
‌: Dietel Jonathan

Brand Building for a Product That Nobody Wants to Buy - Unveiling the xtraordinary Transformation in the Tire Industry A Case Study of Pirelli
‌: Burger Peter, et al.
Megjelent: (2024)

Defining personal brand, personal branding and personal brand equity
‌: Szántó Péter, et al.
Megjelent: (2023)

The impact of influencers on consumer behavior of skincare products among Gen Z in Vietnam
‌: Nguyen Thi Ngoc Anh