Mattering brands
Saved in:
Main Author: | Takács Eliána Gréta |
---|---|
Other Authors: | Papp Vanda |
Format: | Thesis |
Kulcsszavak: | célvezérelt márka CSR purpose-driven márkastratégia szeretetmárka társadalmilag releváns márka |
Online Access: | http://dolgozattar.uni-bge.hu/28231 |
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