Does authenticity in influencer marketing contribute to followers’ buying habits?

Saved in:

Bibliographic Details
Main Author:	Kelemen Dóra
Other Authors:	Molnár Zsolt
Format:	Thesis
Kulcsszavak:	Authenticity content influencer influencer marketing Social media
Online Access:	http://dolgozattar.uni-bge.hu/28356

Internet

Dokumentum-elérés