Efficiency of online advertisements on Instagram, Furla’s marketing presence on the platform in Hungary

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Bibliographic Details
Main Author: Masznik Laura Réka
Other Authors: Papp Vanda
Format: Thesis
Kulcsszavak:customer satisfaction
efficiency
Instagram
online marketing
Social media
Online Access:http://dolgozattar.uni-bge.hu/28367
Description
Abstract:This thesis was written as an assessment of my academic studies to use the practical and theoretical knowledge I gained during my studies at the university. I analysed the efficiency of online advertisements on Instagram and I used Furla as a brand to showcase my foundings through the brands presence on the platform.