Free and fee obligated advertisement and other services on the social platform YouTube
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | commercial policy commercial statistics online advertising online marketing Social media |
| Online Access: | http://dolgozattar.uni-bge.hu/28372 |
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| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg28372 | ||
| 005 | 20210208130614.0 | ||
| 008 | 210208suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Vadas Anna | |
| 245 | 1 | 0 | |a Free and fee obligated advertisement and other services on the social platform |b YouTube |c Vadas Anna |h [elektronikus dokumentum] |
| 520 | 3 | |a The thesis in this paper is discussing the advertisement-related circumstances of the popular online social media platform; YouTube. The claims proposed throughout the research are based on data gained from a questionnaire that targeted generation z. The paper also provides an insight into YouTube’s subscription-based account system and how they guide their commercial policies. The information in this thesis allows the readers to look ‘behind’ the curtain and see what their clicks translate to on YouTube and on the wider online media market. | |
| 695 | |a commercial policy | ||
| 695 | |a commercial statistics | ||
| 695 | |a online advertising | ||
| 695 | |a online marketing | ||
| 695 | |a Social media | ||
| 700 | 1 | |a Papp Vanda |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/28372/1/Thesis-Anna%20Vadas.pdf |z Dokumentum-elérés |