Analysing the Importance of Dark Tourism and its Effects on Destination Brand Image A Consumer-Supplier Study
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | brand image branding catastrophe dark tourism marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/28376 |
| Kivonat: | Dark tourism is defined as a sensation related to death and devastation in association with tourism activities (Lennon & Foley, 2000). It is an up and coming ever-expanding niche tourism segment, which has become commercialised and associated with entertainment (Stone, 2010). When it comes to tourism development and supplying a demand, several aspects must be taken into consideration. Mostly after a tragic event, several strategies and plans are taken into consideration, therefore these emergency implementations can result in a whole image facelift to redirect the negative character of a destination (Taylor, 2006). |
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