Analysing the Importance of Dark Tourism and its Effects on Destination Brand Image A Consumer-Supplier Study
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | brand image branding catastrophe dark tourism marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/28376 |
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| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg28376 | ||
| 005 | 20210208130627.0 | ||
| 008 | 210208suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Mihók Francesca Phoebe | |
| 245 | 1 | 0 | |a Analysing the Importance of Dark Tourism and its Effects on Destination Brand Image A Consumer-Supplier Study |c Mihók Francesca Phoebe |h [elektronikus dokumentum] |
| 520 | 3 | |a Dark tourism is defined as a sensation related to death and devastation in association with tourism activities (Lennon & Foley, 2000). It is an up and coming ever-expanding niche tourism segment, which has become commercialised and associated with entertainment (Stone, 2010). When it comes to tourism development and supplying a demand, several aspects must be taken into consideration. Mostly after a tragic event, several strategies and plans are taken into consideration, therefore these emergency implementations can result in a whole image facelift to redirect the negative character of a destination (Taylor, 2006). | |
| 695 | |a brand image | ||
| 695 | |a branding | ||
| 695 | |a catastrophe | ||
| 695 | |a dark tourism | ||
| 695 | |a marketing | ||
| 700 | 1 | |a Kovács dr. Miklós |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/28376/1/Analysing%20the%20Importance%20of%20Dark%20Tourism%20and%20its%20Effects%20on%20Destination%20Brand%20Image%20A%20Consumer-Supplier%20Study.pdf |z Dokumentum-elérés |