Employer branding at a multinational retail organization

Elmentve itt :
Bibliográfiai részletek
Szerző: Csobán Ádám
További közreműködők: Molnár Zsolt
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:Corporate Identity
Elements of CI
Employee satisfaction
employer branding
Human Resource
marketing
Online Access:http://dolgozattar.uni-bge.hu/28379
Leíró adatok
Kivonat:Employer branding at a multinational retail organizationIn the first parf of the dissertation I will introduce each elements of corporate identity, in order to create a comprehensive summary about the topic. As my research I will interpret employee satisfaction survey at a multinational retail organization. Reflecting on this survey in-depth interviews were constructed in order to get better understanding of employee needs and there perceptions.Reflecting on the results I will give my recommandation as the last part of the dissertation.