Employer branding at a multinational retail organization
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| Format: | Thesis |
| Kulcsszavak: | Corporate Identity Elements of CI Employee satisfaction employer branding Human Resource marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/28379 |
| Abstract: | Employer branding at a multinational retail organizationIn the first parf of the dissertation I will introduce each elements of corporate identity, in order to create a comprehensive summary about the topic. As my research I will interpret employee satisfaction survey at a multinational retail organization. Reflecting on this survey in-depth interviews were constructed in order to get better understanding of employee needs and there perceptions.Reflecting on the results I will give my recommandation as the last part of the dissertation. |
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