Effect of Sustainability on Brand Equity - A Comprehensive Overview of the Fashion Market
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| Main Author: | Misik Rita |
|---|---|
| Other Authors: | Papp Judit |
| Format: | Thesis |
| Kulcsszavak: | added value brand equity brand positioning fashion sustainability |
| Online Access: | http://dolgozattar.uni-bge.hu/28437 |
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