The Influence of Memes in Political Marketing

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Bibliographic Details
Main Author: Csontos Márton
Other Authors: Hübner Andrea
Format: Thesis
Kulcsszavak:image
Memetics
Political Marketing
qualitative research
Questionnaire
Online Access:http://dolgozattar.uni-bge.hu/28567
Description
Abstract:The thesis revolves around the involvement of modern internet memes in American Politics. The thesis goes over the creation of the meme and how it became what it is today, the major American elections and presidencies are analyzed and thoroughly investigates to show how memes had their own effect in the marketing worldA short analysis of similar studies and a questionnaire searching for public opinion was made Finally the results are analyzed and broken down into deeper ideas.