An analysis of BPW-Hungária Ltd.'s marketing strategy
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| Format: | Thesis |
| Kulcsszavak: | business to business digital media marketing marketing plan marketing tools |
| Online Access: | http://dolgozattar.uni-bge.hu/28601 |
| Abstract: | My thesis was written with the aim of maximizing BPW-Hungária Ltd.’s effectiveness in the marketing field. With this study, I would like to support the company to be up to date with the newest marketing trends and be aware of the importance of having the most suitable marketing strategy in order to increase brand awareness and maximize its profitability. This research is mainly based on my collected data from archival business records and information I gathered from the different department managers within the framework of personal interviews. The choice of this topic can be simply justified by the interest in marketing strategies and the eagerness to promote BPW-Hungária Ltd.’s significance. |
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