An analysis of BPW-Hungária Ltd.'s marketing strategy
Elmentve itt :
| Szerző: | |
|---|---|
| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | business to business digital media marketing marketing plan marketing tools |
| Online Access: | http://dolgozattar.uni-bge.hu/28601 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
|---|---|---|---|
| 001 | dolg28601 | ||
| 005 | 20210208135759.0 | ||
| 008 | 210208suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Polgár Bernadett | |
| 245 | 1 | 3 | |a An analysis of BPW-Hungária Ltd.'s marketing strategy |c Polgár Bernadett |h [elektronikus dokumentum] |
| 520 | 3 | |a My thesis was written with the aim of maximizing BPW-Hungária Ltd.’s effectiveness in the marketing field. With this study, I would like to support the company to be up to date with the newest marketing trends and be aware of the importance of having the most suitable marketing strategy in order to increase brand awareness and maximize its profitability. This research is mainly based on my collected data from archival business records and information I gathered from the different department managers within the framework of personal interviews. The choice of this topic can be simply justified by the interest in marketing strategies and the eagerness to promote BPW-Hungária Ltd.’s significance. | |
| 695 | |a business to business | ||
| 695 | |a digital media | ||
| 695 | |a marketing | ||
| 695 | |a marketing plan | ||
| 695 | |a marketing tools | ||
| 700 | 1 | |a Papp Judit |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/28601/1/DISSERTATION-Bernadett%20Polg%C3%A1r.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/28601/2/Titkositasi%20kerelem%20.pdf |z Dokumentum-elérés |