Analysis of the communication tools of a Hungarian gamer and IT, the PlayIT Show
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| Format: | Thesis |
| Kulcsszavak: | business marketing e-marketing event marketing events game online marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/28679 |
| Abstract: | This dissertation is about to introduce the communication tools of a Hungarian gaming and IT event called PlayIT Show and to examine the importance of the events in the gaming culture. The events, event marketing, gaming culture, streaming, e-sport, gamer influencers will be described during the literature review in order to get an insight to the gamers world and the relation between the gamers and events. |
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