Service launch process and optimization through the example of MyPrime
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| Format: | Thesis |
| Kulcsszavak: | Launch Service Y-generation Media management New media |
| Online Access: | http://dolgozattar.uni-bge.hu/2924 |
| Abstract: | In my these I introduce the new media and its characteristics. I present the differences between product and service launch. In my research I examine the Y-Generation and its attitude towrds legal movie consumption. |
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