Service launch process and optimization through the example of MyPrime

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Bibliographic Details
Main Author: Béres Erzsébet
Other Authors: Papp Judit
Format: Thesis
Kulcsszavak:Launch
Service
Y-generation
Media management
New media
Online Access:http://dolgozattar.uni-bge.hu/2924
Description
Abstract:In my these I introduce the new media and its characteristics. I present the differences between product and service launch. In my research I examine the Y-Generation and its attitude towrds legal movie consumption.