Effectiveness of product placement Investigation of relationship between product placement and purchase intension within the luxury market.
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| Format: | Thesis |
| Kulcsszavak: | Luxury Product placement Purchase intention Housewives Aston Martin |
| Online Access: | http://dolgozattar.uni-bge.hu/2951 |
| Abstract: | The dissertation is about product placement within the luxury market with investigating the interrelationship and effect on product placement an purchase intention of consumers in case of advertising luxury product by placing them into the storyline of movies and TV-series. |
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