Effectiveness of product placement Investigation of relationship between product placement and purchase intension within the luxury market.

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Bibliographic Details
Main Author:	Perger Attila
Other Authors:	Papp Judit
Format:	Thesis
Kulcsszavak:	Luxury Product placement Purchase intention Housewives Aston Martin
Online Access:	http://dolgozattar.uni-bge.hu/2951

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