Effect of Coronavirus on Alibaba’s Marketing Strategy

Elmentve itt :
Bibliográfiai részletek
Szerző: Zheng Jiayu
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:coronavirus
marketing
marketing strategy
strategic planning
strategy
Online Access:http://dolgozattar.uni-bge.hu/30169

MARC

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245 1 0 |a Effect of Coronavirus on Alibaba’s Marketing Strategy  |c Zheng Jiayu  |h [elektronikus dokumentum] 
520 3 |a The purpose of this paper is to investigate how a coronavirus affects a company's marketing strategy to understand the company's future plans. This research report explores how coronavirus affects a company's marketing strategy and surveys consumers recently affected by the virus in China. To understand the specific impact of the virus on the company from the customer's point of view and the changes in the company's market strategy, and analyze and recommend the survey results. 
695 |a coronavirus 
695 |a marketing 
695 |a marketing strategy 
695 |a strategic planning 
695 |a strategy 
856 4 0 |u http://dolgozattar.uni-bge.hu/30169/1/Effect%20of%20Coronavirus%20on%20Alibaba%E2%80%99s%20Marketing%20Strategy.pdf  |z Dokumentum-elérés