Skip to content
VuFind
  • Login
    • Magyar
    • angol
Advanced
  • Analysis of consumers' purchas...
  • Cite this
  • Email this
  • Print
  • Export Record
    • export_to
    • export_to
    • export_to
  • Save to List
  • Permanent link
Cover Image

Analysis of consumers' purchase decisions by live broadcasting in the internet celebrity economy

Saved in:
Bibliographic Details
Main Author: Zhao Shiqi
Other Authors: Eszterhai Viktor
Moldicz Dr. István Csaba
Format: Thesis
Kulcsszavak:bevételek
celebek
élő közvetítés
fogyasztói szokások
vásárlói magatartás
Online Access:http://dolgozattar.uni-bge.hu/35487
  • Holdings
  • Description
  • Comments
  • Similar Items
  • Staff View

Internet

Dokumentum-elérés

Similar Items

  • The Determinants of purchase decisions of consumers of Nestle Ghana Limited products, 2019
    ‌: Ewusi-Ansah Paulina
  • Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
    ‌: Jargalsaikhan Dulguun
  • The importance of emotions in the purchase decision making process
    ‌: Kátai Luca
  • Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
    ‌: Mocanu Iulia
  • How Social Media Advertising Influences Consumer Purchase Decisions in a Digital Beauty Shopping Environment the case of Xiaohongshu
    ‌: Jin Yipei

Search Options

  • Search History
  • Advanced Search

Find More

  • Browse the Catalog
  • Browse Alphabetically
  • New Items

Need Help?

  • Search Tips
  • FAQs