Repositioning of Sió brand – how can a domestic brand be successful against international competitors
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | fmcg gyümölcslé marketing márka sió stratégiai tervezés versenytársak |
| Online Access: | http://dolgozattar.uni-bge.hu/35695 |
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| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg35695 | ||
| 005 | 20210922081550.0 | ||
| 008 | 210922suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Varga Petra | |
| 245 | 1 | 0 | |a Repositioning of Sió brand – how can a domestic brand be successful against international competitors |c Varga Petra |h [elektronikus dokumentum] |
| 520 | 3 | |a The main objective of this thesis is to analyze the Sió brand repositioning process, based on qualitative and quantitative research. The reason for choosing this company in particular is that it is the biggest client for the advertising agency I work for. I have personally held many different positions, primarily in marketing related companies, where I managed to expand my knowledge I had gained from the university during my studies. I had the chance to work for both client and agent side of the companies. | |
| 695 | |a fmcg | ||
| 695 | |a gyümölcslé | ||
| 695 | |a marketing | ||
| 695 | |a márka | ||
| 695 | |a sió | ||
| 695 | |a stratégiai tervezés | ||
| 695 | |a versenytársak | ||
| 700 | 1 | |a Eszes Dr. István |e ths | |
| 700 | 1 | |a Tóth Tihamér |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/35695/1/Varga_Petra_CTNBVT_repositioning%20of%20si%C3%B3%20brand%20%E2%80%93%20how%20can%20a%20domestic%20brand%20be_successful%20against%20international%20competitors_202006.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/35695/2/Varga%20Petra%20CTNBVT.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/35695/3/HivatalosBejegyzes.pdf |z Dokumentum-elérés |