The Spanish Textile Industry The Success of Inditex
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Inditex Spain |
| Online Access: | http://dolgozattar.uni-bge.hu/3640 |
| Kivonat: | This Trabajo Fin de Grado (TFG) presents the history and the strategy of Inditex by analysing the journey of the company. The objective of this TFG is to see how Inditex became a world leading company basically starting from nothing. This work consists of five chapters, with the study of its history, competitors, the company today (in 2014-2015) and the strategy. By the investigation of the strategy, we can understand that Inditex follows a core business model of vertical integration and focuses on three main points: the design, the production and the distribution. This TFG also presents the analysis of the official Annual Report (2013) of the company and the major steps in its internationalization. The work concludes by listing all the elements, which has been essential for the growth of Inditex. |
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