The Spanish Textile Industry The Success of Inditex
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Inditex Spain |
| Online Access: | http://dolgozattar.uni-bge.hu/3640 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
|---|---|---|---|
| 001 | dolg3640 | ||
| 005 | 20150813085605.0 | ||
| 008 | 150813suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Szöllősi Judit | |
| 245 | 1 | 4 | |a The Spanish Textile Industry The Success of Inditex |c Szöllősi Judit |h [elektronikus dokumentum] |
| 246 | 1 | 1 | |a A Spanyol Textilipar Az Inditex Csoport sikere |
| 246 | 1 | 1 | |a The Spanish Textile Industry The Success of Inditex |
| 520 | 3 | |a This Trabajo Fin de Grado (TFG) presents the history and the strategy of Inditex by analysing the journey of the company. The objective of this TFG is to see how Inditex became a world leading company basically starting from nothing. This work consists of five chapters, with the study of its history, competitors, the company today (in 2014-2015) and the strategy. By the investigation of the strategy, we can understand that Inditex follows a core business model of vertical integration and focuses on three main points: the design, the production and the distribution. This TFG also presents the analysis of the official Annual Report (2013) of the company and the major steps in its internationalization. The work concludes by listing all the elements, which has been essential for the growth of Inditex. | |
| 695 | |a Inditex | ||
| 695 | |a Spain | ||
| 700 | 1 | |a Matesanz David |e ths | |
| 700 | 1 | |a Kozák Dr. Tamás József |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/3640/1/szakdolgozat_juditszollosi.pdf |z Dokumentum-elérés |