Social media psychology and its influence on Instagram users' travel inspiration
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| Format: | Thesis |
| Kulcsszavak: | decision making psychology Social media tourism Travel inspiration |
| Online Access: | http://dolgozattar.uni-bge.hu/36495 |
| Abstract: | The scientific research is devoted to the topic of Instagram influence on its users' travel inspiration and social media psychology in general. The main research questions risen up in the paper were: Can we consider Instagram as the one of the main tools in tourism destination choice and travel intention? How strong is the impact of Instagram on its users’ travelling desire? And what kind of psychological effect does Instagram travel content provoke in our target audience’s minds? The questionnaire filled out by 314 respondents was conducted as the research methodology. |
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