An analysis of integrated marketing communication in the advertisement of the biggest e-commerce companies in Kazakhstan.

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Bibliographic Details
Main Author: Kumarbekova Aknur
Other Authors: Papp dr. Vanda
Format: Thesis
Kulcsszavak:advertisements
channels of communication
consumer awareness
integrated marketing communications
Kazakhstan
shocking advertising
Online Access:http://dolgozattar.uni-bge.hu/36696