Nyíregyháza Lego and Legoland, a climate change and thematic parks study

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Bibliographic Details
Main Author: Kovács Alexandra
Other Authors: Karsai Dr. Árpád
Format: Thesis
Kulcsszavak:climate change
greenhouse gases
Lego
nyíregyháza
thematic parks
Online Access:http://dolgozattar.uni-bge.hu/36702
Description
Abstract:Thematic destinations represent a direction in development on the long run and offer a competitive market.Lego, a huge international company, who has been working on being sustainable and has set goals long term should be taken as a benchmark by other companies.The Hungarian Lego business is located in Nyíregyháza, in the last decade the city has been developing greatly with thematic attractions.This emerging destination could need something new and amazing, a Legoland, just like in Germany.