Business Plan of Silverline Cruises for 2022 - Forecast for the relaunch after COVID-19
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| Format: | Thesis |
| Kulcsszavak: | Budapest business planning catering COVID-19 Silverline Cruises tourism |
| Online Access: | http://dolgozattar.uni-bge.hu/37026 |
| Abstract: | After an enormous crisis in a specific sector, relaunch is always tricky and life-changing in the case of a company. Silverline Cruises is a tourism-related shipping company, providing catering services as well. The objective was to analyse the data of the company and the trends in the industry. Semi-structured interviews and secondary market and data analysis were conducted. Those served as a base for a possible business plan for the future. SWOT, market analyses (competitors, targeting), marketing, operational and financial plans were compiled to result in a Profit & Loss Statement. With reliable quantities and an optimistic view, higher profit was reached, than in 2019, thanks to new segmentation, new programmes and catering units. |
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